Minot Vin
The people at Minot reached out to us to create a fun, playful brand identity targeting youg adults. We worked close together finding an adapted language and imagagery, designed to catch the eyes of the target and evoke curiosity.
Our task was to create an E-commerce site and a playful brand identity.
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A Refreshing Approach To Wine
After a comprehensive user research, we quickly understood that young adults view wine as a non-approachable product. Minot's and our quest was to hence to make wine more approachable, and remove the feeling of being "a thing for the adults".
The website was a fun and collaborative process between us and the people from Minot. We basically built the website based on their creative copy writing.
The 3D and imagery is a mix between realism and surrealism; something complex can be easy to enjoy – just like the Minot wine. We also put the focus on being eco-responsible and how to consume more responsibly.
