Combet Betting
We were approached by the Combet team in Stockholm to take their infant idea into a fully developed application. They wanted to make sports betting without money as exhilarating as traditional online betting. You don't have to risk your bank account in order to get the thrill of betting.
Our task was to extract a brand identity that speaks to the core users, and develop an application that is quick and easy to use.
"We Need A 3-Click App"
Our role as designers isn't only to make pretty things. We need to share our expertise. We like doing so by working close with our clients. Just like we did with Combet. They were adament that "3 clicks to get the user to achieve their goal". This isn't true with today's overload of information. To the contrary of what we might think; user's dont count steps. If a product is fluid enough we don't pay attention to how many steps it takes.
Ironically, though, the Combet App only requiers three clicks for the user to acheive their goal. Call it a happy coincidence.
We worked really close with the people from Combet to nail the user experience. It was important to them to have a "short but sweet navigation". We arranged 2 different co-designing workshops to promote creativity, and help them liberate their ideas.
